This is a CRUNCH 'small bite' - a quick tip for our followers and fans.

Is your brand showing up when people ask AI for information on a product or service?

Many people are skipping Google and going straight to tools like ChatGPT, Gemini or Claude when they have a question about a product or service. If your brand is not being mentioned in those answers, you are missing warm leads.

In this episode, HMC director Heather Claycomb and HMC senior account manager Vicki Jones unpack what AI search means for business leaders and comms people. They talk about how LLMs pick up information, why depth and clarity beat clickbait, and what you can do this week to improve your chances of being named in AI answers.

You will hear practical ideas, not tech jargon. From checking your own visibility in incognito mode to tightening up your website, social channels and media coverage, this is about getting your house in order so AI cannot ignore you.

Key takeaways

• SEO and AIO matter. Do not just optimise for Google. You need to show up in AI search results too.
• AI tools like clear, detailed, trustworthy content, not fluffy marketing speak.
• Consistent messages across your website, LinkedIn, media stories and other channels make it easier for AI to recognise and trust your brand.
• Use incognito mode and test AI searches for your key topics. See who appears. If it is not you, you have work to do.
• A simple communication plan that focuses on quality content in a few strong channels will put you ahead of many competitors.

Companies mentioned in this episode:

• HMC
• ChatGPT
• Gemini
• Claude
• Google