Title: Discover Each Man’s Thumbscrew

Description:

Every person has a weakness or vulnerability—something they fear, desire, or can’t resist. By identifying these “thumbscrews,” you can manipulate their behavior and decisions. Once you know what drives someone, you can use it to gain influence over them.

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Timestamps:

00:00 – Introduction

01:15 – Defining the Purpose Of the Episode

03:45 – Industry Research

06:30 – Real-World Example

10:00 – Key Differences and Application

15:00 – Conclusion and Takeaway

Resources:

The Continuous Improvement Lab: https://www.karassinnovations.com/blog

Book: Shift Happens - How To Lead with Purpose and Discipline Every Day: https://a.co/d/0JZ8auW

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