How to Fail at a Product Launch
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How to Fail at a Product Launch
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About this listen
Failing can be your biggest learning opportunity, but when it's a product at stake, failure can also be costly.
In this episode, Adrienne co-hosts alongside Bedhead Marketing team, Brandon Bain and Stephen Ferguson to discuss guaranteed ways you can fail when launching a product into the market place.
Tangible Takeaways:
1) Heavy lift on the front end to avoid disaster.
2) The first 30-90 days are the most crucial.
3) Trash the "junk speak."
4) Create a cohesive communication strategy that aligns all party on terms, from the manufacturer to the consumer.
5) Make it fun!
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