How to go from junior to senior PMM? Get a coach who gets you. Meet Hattie - she went from being a corporate CMO to building London's most respected product marketing coaching business, and in this episode, she's sharing her entire playbook.

This isn't just another "follow your passion" story, I promise you this.

📌 What you'll learn✅ How to transition from corporate to coaching (and why she made the jump)

✅ The #1 challenge when building a PMM community from scratch

✅ Content strategy that works for both junior AND senior marketers

✅ Beating imposter syndrome as a product marketer

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or, use this to go where you want to:

(00:00) Introduction

(01:31) Hattie's Journey

(05:11) Biggest challenge in building the community

(12:06) Content for new vs senior PMMs

(14:52) Being Reddit-famous

(18:33) Imposter Syndrome in PMMs

(26:05) How to go for senior PMM roles

(28:05) Soft skills

(29:52) Biggest win with clients

(34:03) What does Hattie do?

(38:56) Why offline networking works

(42:25) Difference between UK and US PMMs

(48:23) Building a LinkedIn portfolio

(54:31) Frameworks don't work

(58:07) End Notes

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Follow for more marketing tips:

🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/

📩 Connect with Hattie: https://www.linkedin.com/in/hattiethepmm/

#podcast #hattiethepmm #trending #pmm #marketing #productmarketing