In this season finale, Ziba and Raphy hack your brain using sound to enhance your daily routine from AM to PM. They discuss the latest fascinating research on how our minds react to different music and sound.

They speak to Professor Costas Karageorghis, sports psychologist in the department of life sciences specializing in the effects of music in exercise and sport. To learn how we can improve the taste of our food by using our ears, they also speak to Professor Charles Spence, who heads up the Crossmodal Research group at the University of Oxford, and is the world’s leading expert in the crunchiness of crisps.

How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group, an award-winning, global, tech-enabled behavioural science consultancy.

Learn More at www.cowryconsulting.com

Follow Ziba Goddard on LinkedIn

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This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.

If you want to create a chart-topping podcast for your business or brand? Contact info@flamingo-media.co.uk to make it happen.

Complaining can be a really unpleasant thing to do. Do it wrong, and you can really upset someone. So how can you air your grievances to get the outcome you want?

In today's episode, Raphy and Ziba explore insights from behavioural science to hack the brain of your waiter so that you can voice your displeasure effectively.

They speak to Robin Kowalski, a Centennial professor of psychology who has spent decades researching the science of complaining. As always, you'll hear an undercover experiment at a swanky London restaurant to test out the psychology in a real world setting.

How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group, an award-winning, global, tech-enabled behavioural science consultancy.

Learn More at www.cowryconsulting.com

Follow Ziba Goddard on LinkedIn

Follow Raphy March on Linkedin

Follow Robin Kowalski on Linkedin

This episode was produced by Frankie Taylor, Rowan Bishop, Richard Willan and Sam Brown.

If you want to create a chart-topping podcast for your business or brand? Contact info@flamingo-media.co.uk to make it happen.

Saving money is becoming increasingly hard. But spending is constantly on the rise. So how can we change our habits to have more money in the bank every month?

In today's episode, Ziba and Raphy discover how retail environments are designed to part us from our hard earned money and talk about what psychology we can use to save more effectively.

We take a deep dive into the world of consumer behaviour with Greg Davies, expert in applied behavioural finance and decision science, and Head of Behavioural Finance at Oxford Risk. We then listen in as Raphy sets two volunteers a challenge to shop for a Sunday lunch, one of them prepped with psychology and the other left to the mercy of subliminal messaging.

How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group, an award-winning, global, tech-enabled behavioural science consultancy.

Learn More at www.cowryconsulting.com

Follow Ziba Goddard on LinkedIn

Follow Raphy March on Linkedin

Follow Greg Davies on Linkedin

This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.

If you want to create a chart-topping podcast for your business or brand? Contact info@flamingo-media.co.uk to make it happen.