Right now I've got 16 sessions booked for May, ordering appointments to run, editing to get through, and prints to deliver.

And I'm still marketing.

I know that probably sounds like a lot. This episode is about what that actually looks like, and why having a system already in place means marketing doesn't have to stop just because life gets full.

I also share the moment that changed how I think about this entirely. A trip to Iceland, two months of no marketing at all, and coming home to a completely empty January and February. No bookings. No enquiries. Checking my emails constantly and genuinely thinking about applying for other jobs.

That experience is a big part of why I built the repeatable marketing system I use today, and why I created the workshop.

The Pet The Pet Photography Marketing Systems Workshop starts 14 May 2026 7:30 AM AEST (13 May 2026 5:30PM ET). More info about the workshop or to enrol visit:

https://www.inajphotography.com.au/the-pet-photography-marketing-systems-workshop

If you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29

Instagram: @inaj.thepetphotoceo

Email: ina@inajphotography.com

Free Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-audit

Mentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer