How to Organize Internally for Content Marketing
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How to Organize Internally for Content Marketing
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About this listen
Does this sound familiar? Different departments are making things they think they need in an ad hoc, campaign driven manner. Everyone’s just doing the content tasks their boss tells them to and checking the box. Nothing is connected to a larger brand narrative or identity. That’s called content chaos. And it’s time to start building a workable content operating system.
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