What happens when the hosts of Built Not Born in Business get put in the hot seat on their own show?

In this special episode, returning guests Andrew Hulbert (founder of Pareto) and Kim Antoniou (founder of Auris Tech and Fonetti) turn the tables on Chris and Helen, the married couple behind Two Krakens and Thread & Pixel.

Honest questions about how two people build two businesses, raise a family and somehow stay married through all of it.

Chris and Helen open up about how they met on a drunken night out in Birmingham, the leap from side hustle to full-time entrepreneurship and the real reason they launched a video production company with Netflix-approved cameras. They talk about what frustrates them most in the film and workwear industries with the lack of trust, the "that'll do" mentality and businesses spending money on content that actively damages their brand.

But the conversation goes deeper than business. Helen shares the tension between entrepreneurial ambition and mum guilt, leaving work at 2:45 every day for the school run and the resentment that can quietly build when both partners are pulled in different directions. Chris talks about the loneliness of wanting to create something meaningful in film, a documentary built around history and hope and not yet knowing what that story looks like.

Andrew and Kim push them on what success really means, and the answer surprises even Chris and Helen. It's no longer about being the biggest. It's about being the best at what they do, protecting the life they've built and making film that makes people feel something.

If you've ever worked with your partner, juggled parenting with entrepreneurship, or wondered what goes on behind the cameras at a podcast studio, this is the episode.