How to Structure Seasonal Ad Campaigns
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How to Structure Seasonal Ad Campaigns
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About this listen
Today's question is about campaign structure for seasonal products, specifically whether to split major holidays into separate ad sets with spending limits. Seasonal businesses face a unique challenge of running evergreen products year-round while also promoting holiday-specific items for limited periods. Jon explains how to structure a CBO campaign with multiple ad sets for different seasons, when to turn seasonal ad sets off based on performance, and whether ad set spending limits are actually necessary or just adding unnecessary restrictions.
Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
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