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We’ve all heard that “story sells”—but how do you actually tell a story in sales that doesn’t feel like bragging or a boring case study?

In this milestone 20th episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down how to craft stories that connect with potential buyers and move them closer to saying yes.

From choosing the right story to knowing when to tell it, this episode will help you skip the salesy pitch and start using story as a trust-building tool. Whether you’re pitching a high-ticket service or explaining your offer on a discovery call, this episode gives you the framework to make storytelling feel natural—and effective.

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• Why your story shouldn’t come first in a sales conversation
• The 3 essential ingredients of a story that sells
• How to link your client stories directly to what your buyer just said
• Why vague success stories don’t work—and how to fix them
• How to spotlight your customer as the hero (not yourself)

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💡 Sales Conversation Assessment — Diagnose what’s stalling your sales conversations (https://buildingmomentum.info/assessment)

📖 StoryBrand Framework — Learn how to clarify your messaging and make your customer the hero (https://marketingmadesimple.com/buildingmomentumresources)

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Have a storytelling or sales question you want answered on the show? Submit it anonymously at buildingmomentum.info/matcha. Brooke just might feature it in an upcoming episode.

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Want more sales tips that don’t make you cringe? Follow Brooke for practical, human-first advice on selling with confidence and kindness:

🔗 linkedin.com/in/brooke-greening