How to build a brand
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How to build a brand
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About this listen
How to build a brand from scratch ? We spoke to Navalayo Osembo (Nava), Co-Founder and CEO of Enda Athletic. In this fascinating chat we went behind the scenes of how Enda is building a shoe brand out of Kenya and competing with the most well known brands in the US market. Lots of insights around building a brand from scratch, obtaining financing at the start, acquiring an initial customer base, and continue scaling the brand?
Some ideas discussed:
- How to run a crowd funding campaign
- How to use media coverage
- Product-led SEO
- Pricing
- Creating Authentic Connections through Storytelling
- Pitfalls of Direct-to-Consumer (D2C) Business
About Konigle : Konigle is an SEO optimised online store builder for brands looking to sell profitably online.
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