If you've ever scrolled past a LinkedIn post and immediately thought "ChatGPT wrote that" — you're not imagining it. There's a name for it: AI beige. And it's quietly making most brands invisible.

This week I sat down with content strategist and copywriter Shea Karssing to unpack why so much AI-generated content feels hollow, what's actually causing it, and how to use AI as a collaborator instead of a shortcut.

We get into the 80/20 rule for prompting, why your input matters more than the model, and the counterintuitive idea that AI has actually raised the bar for human writing — not lowered it.

If you use AI in your creative or content work, this one's worth your time.

Hosted by: Jomiro Eming (www.jomiro.de)

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More about this episode's guest:

Shea Karssing is a writer based in South Africa. She is the author of Freelance Like a Boss, South Africa's first go-to guide for freelancers.After years of side-hustling alongside full-time jobs, Shea took the leap into full-time freelancing nine years ago and hasn’t looked back.She’s passionate about continually levelling up, refining her services, sharpening her skills, and helping others build successful, sustainable businesses.Shea has a bachelor’s degree in journalism from Rhodes University. She loves waking up every day, being her own boss, and wearing activewear exclusively.

Links:

Follow Shea on LinkedIn: https://www.linkedin.com/in/sheakarssing/

Visit her website: https://sheakarssing.com/

Buy the book: https://www.amazon.com/gp/product/B0C896QZ3B/

Take her 'Win 1 New Client in 5 Days' email course: https://skarssing.systeme.io/win-1-new-client-in-5-days