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How's Business?

How's Business?

Written by: Dale Buchanan
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Advice for small business owners on how to maximize marketing, increase sales, and improve customer service.

© 2025 How's Business?
Economics Leadership Management & Leadership
Episodes
  • Closing the Sale is an Art Form
    Oct 6 2025

    In this final episode of the sales training series, Dale Buchanan discusses effective strategies for closing sales. He emphasizes the importance of building rapport, understanding customer needs, and using modern techniques rather than outdated methods. Dale shares his personal experiences and techniques, such as assuming the sale and creating urgency, to encourage customers to make decisions. He concludes by encouraging listeners to apply the techniques learned throughout the series.


    Purchase "The Business of Dog Training" on Amazon

    This show is sponsored by DaleBuchanan.net

    This show is sponsored by the Huntsville Business Coach

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    13 mins
  • Overcoming Objections in Sales
    Aug 26 2025

    In this episode of the How's Business? Podcast, Dale Buchanan discusses the critical aspects of overcoming objections in sales. He emphasizes the importance of understanding customer psychology, particularly the undecided segment of potential clients. Dale shares strategies for handling objections without being overly persuasive, highlighting the significance of client compatibility and the need for effective communication. He also provides insights on preventing objections from arising in the first place through proper client screening and clear messaging.

    Purchase "The Business of Dog Training" on Amazon

    This show is sponsored by DaleBuchanan.net

    This show is sponsored by the Huntsville Business Coach

    Show More Show Less
    14 mins
  • Identifying Customer Needs for Effective Sales
    Aug 19 2025

    In this episode of the How's Business podcast, Dale Buchanan delves into the sales process, focusing on the importance of identifying customer needs and framing solutions accordingly. He emphasizes the significance of building rapport with customers to establish trust and effectively address their pain points. The conversation also previews upcoming topics, including handling objections and closing sales.

    Purchase "The Business of Dog Training" on Amazon

    This show is sponsored by DaleBuchanan.net

    This show is sponsored by the Huntsville Business Coach

    Show More Show Less
    8 mins
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