Huda Kattan Biography Flash a weekly Biography.
Huda Kattan has spent the past few days doing exactly what has defined her career so far, balancing high glam, high stakes business, and high controversy in equal measure. Industry coverage continues to emphasize that after briefly stepping back from day to day operations, she has now firmly reclaimed the reins of Huda Beauty as operational CEO, a move she announced with a candid video about regretting her earlier decision to step away from product development, as reported by Mojeh Magazine. That return to the top job is being framed as a long term turning point, because it comes alongside a broader rebrand of Huda Beauty and a more streamlined product lineup designed to sharpen the companys identity and future launches, Mojeh notes.
Recent trade coverage also keeps circling back to another structural milestone from the past year, her decision to buy back full ownership of Huda Beauty from private equity investors, highlighted by Scoop Empire as a rare moment in beauty where a founder not only resists an exit but doubles down on independence and control. Scoop Empire further stresses that this reclaiming of ownership has gone hand in hand with her philanthropy around Palestine, from a 1 million AED donation to UNRWA to product based campaigns that raised hundreds of thousands of dollars for Doctors Without Borders in Gaza, signaling that her political and humanitarian positioning is now inseparable from her business story.
That same outspokenness has continued to generate headlines and backlash. The Jewish Chronicle recently reported on a now deleted TikTok in which Huda spoke about conspiracy theories alleging Israeli responsibility for events from the world wars to 9 11 and the October 7 attacks, claims she described as having a lot of evidence behind them before later calling the reaction a smear campaign aimed at silencing her. According to the trade outlet Cosmetics Business, retailer Sephora has already been reviewing her remarks amid social media calls for a boycott, underlining how her political commentary could shape retailer relationships and brand distribution for years to come.
On social media, mainstream news over the last day has focused less on new product drops and more on this ongoing clash between her influence, her activism, and brand risk. There are the usual reposts of older viral techniques she helped popularize, such as lip cuffing, which NDTV recently credited with helping set the stage for newer lip trends, but no confirmed major new launch or public appearance has been widely reported in the last 24 hours by primary outlets. Any rumors of fresh collaborations or retailer fallout beyond what has been confirmed by Cosmetics Business and other trade sources remain unverified and should be treated as speculation.
Through it all, profile pieces like the recent feature in Scoop Empire still paint Huda as a founder who tests products herself, speaks to her audience with big sister energy, and uses her podcast and Instagram to talk openly about self worth and burnout, suggesting that her persona as a candid, values driven mogul is likely to remain central to her biography long after this latest news cycle fades.
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