In this episode of Humans of Flippa, host Steve McGarry sits down with Genadi Petkov, General Manager at IT Factory and founder of Host.bg. Genadi shares his 17-year journey in the web hosting industry, moving from a university technical support role to facilitating high-level acquisitions for private equity firms.

Genadi recently completed his first solo acquisition via Flippa, a 12-year-old web hosting company based in Croatia. He pulls back the curtain on the technical due diligence required for hosting deals, the risks of equity vs. asset purchases, and his strategy for optimizing operations post-acquisition.

Key Takeaways

• The Power of the "Inbox" Education: Genadi credits his start in customer support for his deep understanding of operational bottlenecks and scaling issues.
• Technical Checklists: When buying a hosting company, Genadi prioritizes Linux-based infrastructure for its scalability and simplicity over Windows.
• Asset vs. Equity Purchases: Learn why Genadi chose a stock/equity purchase over a traditional asset transfer and the "leap of faith" required when vetting sellers.
• Instant Optimization: By migrating the acquired company to his existing infrastructure in Bulgaria, Genadi was able to cut rental costs and improve server performance immediately.
• The Transition Period: Why the first few months are critical for using the seller’s knowledge before they are no longer contractually obligated to help.

Episode Highlights

• [03:10] Genadi’s background: Managing a team of 60 and handling infrastructure across the US, Japan, and Singapore.
• [05:39] What to look for in a hosting acquisition: Why "simplicity" is the ultimate goal.
• [07:55] The hidden "underwater stones" of buying a legal entity and how to vet financials.
• [12:30] Strategies for saving money on day one through infrastructure consolidation and license scaling.
• [20:46] Managing customer churn: Why Genadi chose not to announce the change in ownership.
• [25:48] Growth tactics: Leveraging AI through Google and TrustPilot reviews to boost brand authority.

Genadi's Bio:
Genadi Petkov is a technology and hosting industry professional with experience in IT infrastructure, web hosting services, and digital operations. He is currently the General Manager of IT Factory Ltd., where he focuses on overseeing technical operations and delivering reliable hosting and digital infrastructure solutions for businesses. His work centers on helping organizations maintain stable online platforms and scalable technology services.

LinkedIn - https://www.linkedin.com/in/genadi-petkov-24759433/

About Humans of Flippa:
Humans of Flippa showcases real entrepreneurs who've bought and sold businesses on the Flippa platform. Each episode explores the emotional journey, practical strategies, and hard-won lessons from founders navigating exits. Whether you're building your first side hustle or preparing to sell your company, these stories reveal what really happens when digital assets change hands.

Want to sell your business? Get a free valuation at Flippa.com/valuation

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• Watch full episodes of Humans of Flippa here
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• Watch full episodes of Humans of Flippa here
• Get a free valuation for your business
• Follow Flippa on LinkedIn

In this episode of Humans of Flippa, host Steve McGarry sits down with Enric Pedró, the founder of Wonderverse, to discuss his incredible journey from a corporate layoff to a successful exit in the digital asset space.

After losing his corporate job managing 50+ people in the mobile gaming industry, Enric pivoted to YouTube Automation (Faceless YouTube). What started as a hobby to replace his income turned into a high-growth machine, culminating in a lightning-fast sale on Flippa. Enric breaks down the exact strategies he used to go viral, the importance of "niching down," and the emotional rollercoaster of handing over a six-figure asset.

In This Episode, You Will Learn:

1. The "Faceless" Business Model Explained

2. From ASO to YouTube SEO

How Enric applied his corporate background in App Store Optimization (ASO) to YouTube.

3. The Sale Process on Flippa

4. The Transfer & Deal Structure

Guest Bio:

Enric Pedró is a seasoned marketing and mobile gaming executive with over 15 years of experience in growth marketing, business development, and the gaming industry. He is the founder of Wonderverse, where he leads strategic initiatives at the intersection of mobile games and interactive digital experiences.

Twitter/X - https://x.com/EnricPedro

LinkedIn - https://www.linkedin.com/in/enricpedro/

About Humans of Flippa:

Humans of Flippa showcases real entrepreneurs who've bought and sold businesses on the Flippa platform. Each episode explores the emotional journey, practical strategies, and hard-won lessons from founders navigating exits. Whether you're building your first side hustle or preparing to sell your company, these stories reveal what really happens when digital assets change hands.

Want to sell your business? Get a free valuation at Flippa.com/valuation

Share This Episode:

If you’re thinking about building a digital asset you can actually sell, Enric’s story is proof that speed, focus, and execution matter more than perfection. Share this episode with someone who’s navigating a pivot, building quietly behind the scenes, or wondering what a real exit can look like.

• Watch full episodes of Humans of Flippa here
• Get a free valuation for your business
• Follow Flippa on LinkedIn