Hyatt Goes All In on AI While Google Tightens Its Grip on Travel Booking

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Hyatt Goes All In on AI While Google Tightens Its Grip on Travel Booking

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Hyatt is rolling out ChatGPT Enterprise across the company, American Airlines is shutting down merger speculation with United, and Google is adding new tools to keep travelers inside its ecosystem longer. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why Hyatt is treating AI like infrastructure, what American’s response says about airline consolidation pressure, and how Google is quietly strengthening its role in the booking journey. This episode is presented by Lodgify! Articles Referenced:Honorable Mention: @AskAConcierge on IGHyatt Rolls Out ChatGPT Enterprise Across the CompanyAmerican Airlines Says It’s Not Interested in a United MergerGoogle Adds Hotel Price Tracking for Individual Properties Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

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