Hype Handbook For The Rest Of Us
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About this listen
Author of the best-seller, The Hype Handbook, Michael F. Schein discusses the methods used by cult leaders, propagandists, and other manipulators, so you can both protect yourself and use their tactics for good. Why should they be the only ones with such power to influence?
Honest business people, artists, coaches, and consultants should also have a fair chance, but we couldn't compete with them... until now!
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