HyperCustom: The Global Customization Podcast | powered by madeone cover art

HyperCustom: The Global Customization Podcast | powered by madeone

HyperCustom: The Global Customization Podcast | powered by madeone

Written by: Christian Möhring | madeone GmbH
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About this listen

 At HyperCustom we are obsessed about the world of customized products and service experiences and we truly believe that customization, no matter if you are a small manufacturer or global brand, will represent the bright future of e-commerce. Time has come! We will talk with people around the globe from various businesses, global brands, sports, lifestyle, media and science about their very own perspective on customization. HyperCustom ist hosted by Christian Möhring, CEO & Founder of madeone, who has a rich expertise in managing digital business models for world’s leading consumer brands. In his last role working for larger corporations as Head of Digital at Ikea, the Swedish life at home expert and world’s largest multichannel retailer for home furnishing products, he got exposed to one of the most valuable retail brands and highly efficient supply chains. From 2009 to 2015 he had the opportunity to work for the US Sports Brand Nike, in Germany and lastly on a European level, where he was responsible for Digital Brand and Commerce. At Nike he was also responsible for the strategic development and marketing of Nike’s mass customization business: Nike by you (formerly NIKEiD).madeone GmbH Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • HyperCustom #5 | Ossian Vogel from Urban Drivestyle: Customization meets E-Mobility

    HyperCustom #5 | Ossian Vogel from Urban Drivestyle: Customization meets E-Mobility
    Sep 8 2022
    In our fith episode we welcome Ossian Vogel: Founder, Designer & Greenpreneur at Urban Drivestyle Berlin. We're talking about the e-mobility industry and how Ossian envisions the future of customization. As the demand for a more personal product and service experience is higher than ever before, we'll be sharing our perspectives on how customers want to be served in the future. We are learning how Ossian and his team will further develop the UD brand in this rapidly evolving industry.
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    30 mins
  • HyperCustom #4 | Timm Bange from mydartpfeil: Business Inside mydartpfeil.com

    HyperCustom #4 | Timm Bange from mydartpfeil: Business Inside mydartpfeil.com
    Nov 23 2021
    In our fourth episode I'm talking with one of the founders of the world’s first dart configurator: Timm Bange. Good to have someone from the Berlin start-up scene at HyperCustom. Timm has stumbled over our own customization business model helmade.com as a customer years ago and has ordered a custom helmet so we got in touch. In this episode Timm shares insights of his customization business, why he is into darts and what a custom product means to him.
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    17 mins
  • HyperCustom #3 | Kai Landwehr from myclimate: Sustainability & Conscious Consumption

    HyperCustom #3 | Kai Landwehr from myclimate: Sustainability & Conscious Consumption
    Oct 28 2021
    In our third episode I'm talking with Kai Landwehr, Head of Marketing & Press Officer at the Swiss based company myclimate, which is helping organizations around the world to calculate and offset their emissions. In this HyperCustom talk we’re again switching perspectives to one of the most relevant topics these days: Sustainability. After working years at the Global sports brand Nike, Kai has started at myclimate in 2013 and has helped to significantly grow their unique business model. We're discussing the endless opportunities coming up with customizable, sustainable products, ways to produce 100% sustainable and we question ourselves: Can this still be considered as consumption or not?
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    25 mins
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