I'm taking a *gasp* podcast...break?!?! And I'm spilling the tea about why, how I came to this decision (it was data-backed!), and what's next for the pod in this episode.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

Being able to change your mind is the entire point!

MORE FROM HELLO & CO

• Stalk the entire episode lineup of I Don’t Know Who Needs To Hear This
• Visit my website at hellococreative.com
• Follow @idkwhoneedsthispod on Instagram
• Find me on Instagram
• Follow me on Threads (you’re welcome in advance)

Bryn and I sat down to talk about building in public—the double-edged sword of showing your process, making mistakes out loud, and figuring out when it's actually strategic versus when it just feels like throwing spaghetti at the wall.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

Building in public isn't about having all the answers—it's about being the cruise director, not the professor.

SKIM THE SCRIPT

– What "building in public" actually means (it's not just posting once and disappearing)

– Why behind-the-scenes content works

– The double-edged sword of looking indecisive vs. being transparent about your process

– When building in public actually makes sense for your business

– How to build in public without it turning into "watch me throw spaghetti at the wall"

– The difference between being an expert and being an observer in your content

– Why perfectionism can make building in public helpful (or anxiety-inducing)

– How to use building in public to showcase your expertise, not undermine it

– The cruise director analogy: leading and following at the same time

– Why you need both the thousand-foot view and the in-the-moment emotions

– Document everything, make meaning of it later (it'll still feel live)

– You can control the timeline—you don't have to share in real-time to build in public

– Bingeable content vs. drip-fed content (both work, just pick your approach)

– Why the best build-in-public content invites conversation without needing people to tell you what to do

WHERE TO FIND BRYN

• @greyandgoldcreative on Instagram
• Join Bryn’s newsletter for updates!

MORE FROM HELLO & CO

• Stalk the entire episode lineup of I Don’t Know Who Needs To Hear This
• Visit my website at hellococreative.com
• Follow @idkwhoneedsthispod on Instagram
• Find me on Instagram
• Follow me on Threads (you’re welcome in advance)

After allllll of my recent rebrand content, I’m finally sitting down with my brand designer, Kristina of Gem Creative Co. to give you the *true* BTS tea. We talk about the rebrand reveal that had me on the floor—the details, the strategy, the behind-the-scenes magic that went into building a brand that’s already earning endless compliments and conversions.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

You will never regret the time, intention, and effort you put into making your brand MEANINGFUL.

SKIM THE SCRIPT

• Why every single detail in my rebrand has purpose (nothing was random)
• How Kristina made those sticker-style graphics look like you could hold them in your hands
• The power of client surveys and why asking people to talk about you isn't actually that scary
• What it's like working with another detail-oriented person (spoiler: it's smooth when you trust each other)
• Why I knew I had to design my own website (and why that was the right call)
• The difference between decoration and intentional design that actually means something
• How flexible branding lets you show up in different ways without losing your identity
• Why good copywriters aren't mind readers—we just know how to ask the right questions
• The secret to getting inspired by a client's existing creative work and voice
• How collaboration and honest feedback make the creative process better, not harder
• What makes a brand guide actually useful (hint: it's not just fonts and colors)
• Why DIY branding can be empowering when you have the right tools and support
• The benefit of working with a designer and copywriter who already know how to work together

WHERE TO FIND KRISTINA

• Kristina’s Website
• @gemcreativeco on Instagram
• Join BrandEd, Kristina’s DIY brand program & course

MENTIONED IN THIS EPISODE

Read the entire rebrand blog post here!

MORE FROM HELLO & CO

• Stalk the entire episode lineup of I Don’t Know Who Needs To Hear This
• Visit my website at hellococreative.com
• Follow @idkwhoneedsthispod on Instagram
• Find me on Instagram
• Follow me on Threads (you’re welcome in advance)