Explore the future of publishing in this episode I Found Myself in Publishing with Saj Merali, CEO of the PPA (Professional Publishers Association). Saj shares exclusive insights into how the PPA, representing over 200 members from global brands to independents, is leading the industry’s transformation from traditional formats to a dynamic, multi-platform approach. We discuss the PPA’s NextGen board, where emerging voices drive innovation through projects setting new standards and talent-boosting campaigns. Saj also addresses the balance between trust and technology in an era of misinformation, touching on AI, shifting algorithms, and consumer expectations. Whether you're a seasoned publisher or new to media, tune in to stay ahead in this rapidly evolving field!

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Thank you for tuning in to I Found Myself in Publishing, brought to you by the PPA, the UK’s association for magazine and specialist media publishers. We hope you enjoyed this episode. A big thanks to our editor, Nav Pal, for making us sound great, and to our host, Shez Iqbal, for guiding us through today’s conversation. Special thanks to Gift Egbedi, who provided the music for our intro and outro.

If you enjoyed this episode, please subscribe, leave a review, and share it with others. You can find us on all major platforms and follow us on Instagram for the latest updates.

• Explore more real stories and a career in publishing: findyourselfinpublishing.com
• Discover the work of the PPA: ppa.co.uk
• Connect with us: linkedin.com/company/ppa

Thanks again for listening, and we’ll see you next time!

In this episode of I Found Myself in Publishing, Gift Egbedi, Brand Marketing and Communications Manager at Beano Studios, shares his journey from living in Nigeria and working in digital ad operations, to his pivotal role in shaping Beano's marketing strategy. Gift discusses his connection to the character Dangerous Dan, his commitment to diversity in storytelling, and his passion for engaging young talent as part of the PPA Next Gen Board. From transitioning from finance to creative marketing to navigating age-appropriate messaging, Gift offers insights into the vibrant world of brand marketing within a children’s brand. Tune in to explore the dynamic opportunities in publishing and the innovation driving Beano’s legacy forward.

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Thank you for tuning in to I Found Myself in Publishing, brought to you by the PPA, the UK’s association for magazine and specialist media publishers. We hope you enjoyed this episode. A big thanks to our editor, Nav Pal, for making us sound great, and to our host, Shez Iqbal, for guiding us through today’s conversation. Special thanks to Gift Egbedi, who provided the music for our intro and outro.

If you enjoyed this episode, please subscribe, leave a review, and share it with others. You can find us on all major platforms and follow us on Instagram for the latest updates.

• Explore more real stories and a career in publishing: findyourselfinpublishing.com
• Discover the work of the PPA: ppa.co.uk
• Connect with us: linkedin.com/company/ppa

Thanks again for listening, and we’ll see you next time!

In this episode of I Found Myself in Publishing, Beth Crane, Affiliate Director at Immediate Media, shares her journey in affiliate marketing, discussing her role on the PPA NextGen board and her innovative approach to tackling industry challenges like AI and promoting diversity. Beth reflects on her transition from agency work, leading a dynamic team, and fostering brand partnerships, all while embracing a coaching-focused approach to team development at Immediate. She also offers a forward-thinking vision for publishing, advocating for diversified, multi-channel strategies that extend beyond SEO to connect audiences through trusted brand formats like video and podcasts. For aspiring professionals, Beth’s story is a testament to the power of curiosity, adaptability, and a growth mindset in a fast-evolving industry.

____________________________

Thank you for tuning in to I Found Myself in Publishing, brought to you by the PPA, the UK’s association for magazine and specialist media publishers. We hope you enjoyed this episode. A big thanks to our editor, Nav Pal, for making us sound great, and to our host, Shez Iqbal, for guiding us through today’s conversation. Special thanks to Gift Egbedi, who provided the music for our intro and outro.

If you enjoyed this episode, please subscribe, leave a review, and share it with others. You can find us on all major platforms and follow us on Instagram for the latest updates.

• Explore more real stories and a career in publishing: findyourselfinpublishing.com
• Discover the work of the PPA: ppa.co.uk
• Connect with us: linkedin.com/company/ppa

Thanks again for listening, and we’ll see you next time!