In this episode Terrance Sawchuk argues that musicians and creators must stop giving their value away to big platforms and instead build their own “private portals” to own relationships with fans. Using AI and simple tech, artists can use TikTok and Spotify as billboards to drive traffic to their own hubs, sell directly, and reclaim income and control.

The episode outlines practical steps and a mindset shift: stop relying on third-party platforms that monetize your data, create unique fan experiences on your own site, and use tech to streamline and sustain a real music business.

• Pick up your copy of my new book, $old 4 a $ong (How Music Creators Lost Their Worth, and How to Take It Back) sold4asong.com

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Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, engineer and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.