You've done the trials. The product is really good. But you're not launching. Because what if it could be better? What if it's not perfect yet?

Here's the truth: it will never be perfect.

And waiting for perfection is keeping your product off shelves while your competitors are building their customer base.

In this episode:

1. Real client story: When personal preference nearly killed a launch
2. Why "perfect" is costing you thousands in lost revenue
3. The 5-question readiness checklist to know if you should launch
4. Launch and learn: Why you'll need to tweak after launch anyway (and that's okay)
5. How to tell the difference between "not ready" and "not perfect"

💌 Want to dive deeper?

Read the full ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you found this episode helpful, leave a ⭐️⭐️⭐️⭐️⭐️ review on whatever platform you're listening to this podcast. Your review genuinely helps this podcast grow and makes it more visible to other food and drink brands who are struggling with the same challenges you might be facing. 🙏

________________________________________________

👋 Hi, I'm Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.

If your food or drink product sales are dropping, reviews keep saying the taste isn't right, or you're launching something plant-based or functional but can't figure out which flavours will actually work, you are not alone! I see this all the time with the brands I work with.

That's why I help established food and drink brands create products from scratch, choose the right flavour direction, or fix flavours that just aren't performing.

And here's the thing: unlike most flavour houses or co-man that just throw samples at you and disappear, I actually guide you through the entire process. I stay with you, tweak on the day, and help you understand what's really happening in your product.

Because here's the truth research keeps showing year after year: flavour is the number one driver of repeat purchase.

Get it right, and your customers keep coming back. Get it wrong, and they buy once and never return.

In each episode, I share what I've learned from helping food and drink brands like yours, turning confused tastings into confident decisions, and underperforming products into ones that actually sell.

👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Your product was perfect. Then suddenly it doesn't taste the same anymore. What happened?

Nine times out of ten, someone in your supply chain switched suppliers without telling your R&D team. Because "it's the same ingredient on paper." Except it's not.

In this episode:

- Real client story: How a cocoa powder switch undid 6 months of development work in weeks

- Why "same ingredient on paper" ≠ same in your product

- The hidden costs of switching suppliers without testing

- How to protect your product from procurement decisions that destroy taste

- The one diagnostic question to ask when your product changes

💌 Want to dive deeper?

Read the full ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you found this episode helpful, leave a ⭐️⭐️⭐️⭐️⭐️ review on whatever platform you're listening to this podcast. Your review genuinely helps this podcast grow and makes it more visible to other food and drink brands who are struggling with the same challenges you might be facing. 🙏

________________________________________________

👋 Hi, I'm Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.

If your food or drink product sales are dropping, reviews keep saying the taste isn't right, or you're launching something plant-based or functional but can't figure out which flavours will actually work, you are not alone! I see this all the time with the brands I work with.

That's why I help established food and drink brands create products from scratch, choose the right flavour direction, or fix flavours that just aren't performing.

And here's the thing: unlike most flavour houses or co-man that just throw samples at you and disappear, I actually guide you through the entire process. I stay with you, tweak on the day, and help you understand what's really happening in your product.

Because here's the truth research keeps showing year after year: flavour is the number one driver of repeat purchase.

Get it right, and your customers keep coming back. Get it wrong, and they buy once and never return.

In each episode, I share what I've learned from helping food and drink brands like yours, turning confused tastings into confident decisions, and underperforming products into ones that actually sell.

👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠

That "free flavour development" from your flavour house or contract manufacturer? It might be the most expensive decision you make.

After working inside a flavour house, I'm sharing what really happens when smaller brands rely on free development, and why it often ends up costing thousands in wasted time, delayed launches, and underperforming products.

In this episode:

- The 5 hidden costs of free flavour development nobody tells you about

- Why 6 months of "free" samples can cost more than strategic guidance upfront

- When free development makes sense (and when it absolutely doesn't)

- The IP trap that leaves brands stuck with their co-manufacturer

- Real cost comparison: free vs strategic flavour work

📄Want some help with my French accent?

Read the full ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💌If you never want to miss an episode, and want weekly tips around flavour profile and food and drink product development, subscribe to my Newsletter.

And if you found this episode helpful, leave a ⭐️⭐️⭐️⭐️⭐️ review on whatever platform you're listening to this podcast. Your review genuinely helps this podcast grow and makes it more visible to other food and drink brands who are struggling with the same challenges you might be facing. 🙏

________________________________________________

👋 Hi, I'm Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.

If your food or drink product sales are dropping, reviews keep saying the taste isn't right, or you're launching something plant-based or functional but can't figure out which flavours will actually work, you are not alone! I see this all the time with the brands I work with.

That's why I help established food and drink brands create products from scratch, choose the right flavour direction, or fix flavours that just aren't performing.

And here's the thing: unlike most flavour houses or co-man that just throw samples at you and disappear, I actually guide you through the entire process. I stay with you, tweak on the day, and help you understand what's really happening in your product.

Because here's the truth research keeps showing year after year: flavour is the number one driver of repeat purchase.

Get it right, and your customers keep coming back. Get it wrong, and they buy once and never return.

In each episode, I share what I've learned from helping food and drink brands like yours, turning confused tastings into confident decisions, and underperforming products into ones that actually sell.

👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠