We recently worked with Eric Pratt, CEO at Instrumental. Here we discuss whether a CEO should spend 80% of their time with their team or with customers.

Eric chooses his team. His logic is simple: in a services business, your product is your people. When you invest in culture, trust, and talent, you are indirectly investing in customers.

This aligns with a core lesson I share in Wisdom From Wizards. Growth does not come from random activity. It comes from building strong internal alignment and capability first. Like building marketing from scratch, real scale happens when you create structure, clarity, and cross functional trust. Your team becomes the engine that drives positioning, launches, and long term differentiation.

If you are a $1M to $5M CEO, ask yourself: are you trying to win customers directly, or are you building the internal muscle that wins them repeatedly?

I dive deeper into this concept of building internal alignment as a growth engine on page 148 of my bestselling business book Wisdom From Wizards. Check it out at:

https://WisdomFromWizards.com/s

If you know someone who wants to write a bestselling business book (the gold standard of thought leadership!) with our done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me!

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