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Measured

Measured

Written by: Logan Wood
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About this listen

Measured is a marketing and data driven podcast hosted by Logan Wood. The show explores real world projects, industry trends, and performance insights to help businesses make smarter, more informed decisions.

Copyright 2026 All rights reserved.
Episodes
  • Measured: Is Your Marketing Working? The 3‑Question Test

    Measured: Is Your Marketing Working? The 3‑Question Test
    Jan 15 2026

    How do you know if what you’re doing is actually working?

    In this first episode of Measured, we introduce what the show is all about: growth with intention, backed by data, experience, and context (not hype). You’ll learn the 3 question framework we use to evaluate growth on real projects, plus how to choose one or two signals that actually prove progress and drive a decision.

    We also break down a featured project, Herc Outdoors in Pine City, MN, including what to measure when moving from WordPress to Shopify and what should change after launch. If you’re starting today, don’t measure growth first. Measure clarity.
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    24 mins
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