Building a successful Pilates studio takes far more than great teaching, and this episode breaks down what truly creates long term growth, profitability, and sustainability in the Pilates industry.

Nic sits down with Pilates business strategist Seran Glanfield to explore what it really takes to build a thriving and sustainable Pilates studio.

They discuss the biggest mistakes studio owners make, why mindset plays such a crucial role in success, and how to shift from thinking like a teacher to stepping fully into the role of business owner.

Seran explains why great teaching alone is not enough, how to stop getting distracted by competitors, and what separates studios that struggle from those that consistently grow.

She shares practical insights into tracking key metrics, building a strong brand message, raising prices with confidence, and using marketing in a way that aligns with your values.

Timestamps

00:00 Introducing Seran Glanfield

02:20 How Seran found Pilates and transitioned from finance

04:33 Moving from teaching Pilates into business strategy

06:15 How Pilates businesses differ across cultures around the world

07:47 A deeper look at the business side of Pilates studios

08:04 The most common mistakes studio owners make

11:41 Traits shared by the most successful studio owners

12:53 Why leadership and mindset are so important

17:40 The numbers every studio owner should be tracking

28:43 Approaching marketing in a way that feels aligned and intentional

29:33 Why clear brand messaging makes such a big difference

31:14 How to build a sustainable marketing strategy

36:08 Raising prices and overcoming fear around money

40:36 Mindset shifts that support long term success

45:25 Future trends in the Pilates industry

51:59 Quick fire questions

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Connect with Nic:

• Beyond the Reformer Instagram
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• Nic’s Instagram
• Join Soul at Home
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Connect with Seran:

• Spring Three Website
• Spring Three Instagram
• Spring Three Facebook
• Spring Three YouTube
• Seran on LinkedIn
• Spring Three Podcast on Spotify

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