In Episode 4 of the Selling Trust Podcast, Nathan Mark breaks down how strategic events can become one of the most powerful tools for building trust, deepening client relationships, and accelerating long-term sales growth.

Events don’t have to be massive or expensive. From a simple coffee drop-off to high-end educational or celebratory experiences, this episode explains how memorable, meaningful moments create lasting trust and turn clients into advocates.

Nathan introduces a clear five-stage event framework that mirrors real relationship development—helping you move from first contact to long-term partnership in a natural, human way.

🎯 In this episode, you’ll learn:

• What truly defines an “event” in trust-based selling
• The 5 types of events every salesperson should use
• How events act as pattern interrupts that make you memorable
• Why celebration is the most overlooked growth tool in sales
• How trust, appreciation, and education drive referrals naturally

Whether you’re a sales professional, account manager, or business owner, this episode shows you how to stop blending in—and start building relationships that people remember.

📩 Want to learn how to execute high-impact client events?
Visit nathanmark.com to book a call or learn more about Nathan’s event-based growth training and 90-day relationship sprints.

Keep building trust.
We’ll see you in the next episode.