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Building an ecosystem of brilliant businesses - with Tina Judic

Building an ecosystem of brilliant businesses - with Tina Judic

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How do you build an agency group that’s more than the sum of its parts?

Tina Judic is Co-Founder and Chairman of the independent agency network Tomorrow Group. She founded the search agency, Found, 17 years ago and has since built this into a group of five agencies.

In this episode, Tina shares how she:

  • Stepped aside from running her own agency to lead at group level, overseeing and empowering MDs across the businesses
  • Protects the distinct culture of each agency while aligning them to deliver greater group-wide impact
  • Spun out the data team into a standalone business with its own brand - and learnt some hard lessons along the way
  • Acquired agencies and learned why protecting rhythm and culture matters, deliberately keeping each one independent
  • Created group-wide roles across AI, delivery and growth to connect the businesses and drive consistency
  • Anchors impact around four core traits across the group - curiosity, drive, honesty and empathy

Tina candidly explains what it really takes to move from running one agency to leading a group of businesses that thrive together.

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