Why Successful Interior Designers Choose a Word for the Year: How Interior Design Firm Owners Use Focus, Clarity, and Authority to Lead Better Businesses

As an interior design firm owner, clarity and confidence matter more than motivation.

In this episode of Design Business Freedom, Melissa Galt, interior designer, firm principal, and business coach with 3 decades of experience, explains why choosing a word for the year is not a mindset exercise, but a powerful leadership tool for interior designers running real businesses.

When designers reach the principal seat, they're no longer just designing, they're leading teams, setting boundaries, pricing services, managing growth, and making decisions that affect revenue, culture, and capacity. Motivation isn't the problem. Focus is.

A single, intentional word creates a stabilizing center for leadership. It reduces decision fatigue, strengthens boundaries, and helps interior designers respond with clarity instead of reacting under pressure.

In this episode, Melissa walks through how your word becomes a filter for:

• (2:51) Emotional regulation and energy protection
• (7:37) Client decisions and scope boundaries
• (8:19) Pricing confidence and profitability
• (9:15) Leadership presence with your team
• (11:54) Long-term clarity as your firm grows

This conversation is especially valuable for established interior designers and design firm principals generating more than $200K+ annually who are navigating complexity, responsibility, and the invisible weight of leadership.

You don't need more goals. You need a clearer way to lead.

Choose the word that reflects the designer - and the leader - you are becoming, and allow it to guide your decisions with steadiness, confidence, and far less resistance.

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