Digital-native ticketing is here and it’s changing everything.

Forget PDFs and QR codes. By 2030, tickets will become smart, secure digital credentials that unlock new value before, during, and after events. In this episode, we explore why this shift matters now, how it transforms fan engagement, and the technologies making it possible from AI personalization to blockchain authenticity. Discover the three horizons of change: fan-first access, real-time interaction, and post-event collectibles. Plus, learn what this means for organizers, resellers, and the future of live experiences.

Listen now to understand why the ticket of tomorrow isn’t just a pass, it’s identity, loyalty, and proof of presence.

Episode highlights:

00:25 – Why ticketing needs a rethink and what’s coming

03:15 – What’s broken today: PDFs, fraud, lost ownership, and ESG issues

07:44 – The 2030 vision: Digital-native tickets and blockchain security

10:24 – The fan journey reimagined: Before, during, and after the event

17:42 – The new infrastructure: APIs, privacy tech, and interoperability

21:20 – AI’s new role: From scalper weapon to fan concierge

22:54 – Market shake-up and big picture: Programmable keys and industry disruption

Links:

ELCA website

ELCA on LinkedIn

Digital Pulse newsletter on LinkedIn

Rafa Jimenez on LinkedIn

ELCA on YouTube