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How to Utilise Video & YouTube to drive Business Strategy

How to Utilise Video & YouTube to drive Business Strategy

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In this episode of Vision to Venture, I sit down with entrepreneur Dan Dennis and talk about the backstory to Vision to Venture and the use of YouTube as a business strategy.


We recently passed 100,000 YouTube subscribers, and in this episode, we unpack the full story of how we used video and YouTube to find the audience, test his business idea, and build trust online — without the need for perfection.


We talk about:

The power of “fail fast” thinking in business

Why every video is a learning opportunity

How to use YouTube as a trust wall to grow a brand

Turning long-form interviews into shorts

The mindset shift needed to show up consistently

The secret sauce behind real community building


Whether you’re just starting out or growing something new, this episode is packed with honest insights, laughs, and practical advice on how to use video to bring your idea to life.

Vision to Venture Academy - Build a Business & Get Your First Customer - in Just 12 Weeks

Vision to Venture YouTube - See our interviews

Go True North - Business Evolution & Innovation That Ignites Growth & Makes Your Business Unforgettable.


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