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The Asset Class

The Asset Class

Written by: Freedom Media Group
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Where Business Ownership Meets Generational Wealth

The Asset Class is an economic mobilization platform positioning you for the greatest wealth transfer in history. Hosts Jesse Bullock (Bull's EYE Consulting) and Earl Harden (Tax Erasers) deliver tax strategies, Mergers & Acquisitions intelligence, and scaling systems that transform Business Owners from technicians trapped in their companies into architects of Generational Wealth.

What You'll Learn:

We break down frameworks the ultra-wealthy use to build dynasties—translated for Main Street Business Owners ready to stop overpaying taxes and start building sovereignty. This is the knowledge that Jesse billed $17K-$25K per week to deliver and Earl uses to save clients $50K-$250K annually.

Tax Strategy That Works:

  • Charitable remainder trusts saving clients millions (one inherited $4M, paid $12K in taxes)
  • Entity structuring protecting assets while maximizing deductions
  • Redirecting tax dollars from D.C.'s circus into your community
  • Real implementation, not theory

Business Systems That Scale:

  • Weekly financial reviews catching $18K profit leaks before they compound
  • Hiring frameworks building teams, not headaches
  • Self-assessment systems exposing underperforming employees
  • How to fire yourself from operations while revenue grows

M&A & Wealth Intelligence:

  • Positioning for 2026-2027's foreclosure market (predicted to rival 2008)
  • Aged LLC strategies generating $100K+ business credit per entity
  • Pathways to Rockefeller/Morgan-level generational wealth
  • Why banks buy cash value life insurance before their own stock

Real Results:

Hear actual case studies: the HVAC tech whose inefficiency cost $18K annually. The $40M trust traditional advisors abandoned—Earl's team unlocked it and recovered $290K. The consultant building relationships from scratch after years of corporate consulting.

Who This Is For:

Business Owners doing $250K-$5M+ Revenue tired of:

  • Paying unnecessary taxes while D.C. squanders it
  • Working IN their business instead of ON it
  • Missing current Wealth-Building opportunities
  • Hustling without intentional strategy

The Hosts:

Jesse transforms businesses through operational efficiency and strategic growth. His clients take vacations while businesses grow. He coaches on winning the year a week at a time.

Earl specializes in tax reduction, trust strategies, and asset protection. His philosophy: "Your money has to work as hard for you as you work for it—minimum."

Our Promise:

No fluff. No theory. Just legal, moral, ethical strategies delivered with understanding that the difference between doing things right and wrong isn't some CEO's bonus, but whether a little girl gets dance classes or a special needs kid gets proper care.

We cover everything from economic policy to AI's impact. From business systems to $500K war chests for the coming asset fire sale. Microeconomics meets macroeconomics. Personal transformation drives community reformation.

New episodes weekly. Join the Asset Classmates. Let's build generational wealth together.

2026 Freedom Media Group
Episodes
  • Ep 2: Is 2027 Going to Wipe You Out? How to Position Your Business Before the Economic Contraction
    Jan 14 2026

    Car repossessions at all-time highs. Credit card debt through the roof. Housing unaffordable. 2027 economic contraction is coming—are you positioned to survive it?

    🔥 JOIN THE COMMUNITY: https://www.theassetclass.us/classmates

    WHAT YOU'LL DISCOVER:

    ✅ Why $5K InvestFest VIP beats $300 general admission

    ✅ 2027 preparation strategies (tax recapture, business credit, international investing)

    ✅ Dubai real estate at $125K-$250K, Ghana condos at $180K

    ✅ Tax recapture programs turning past payments into investment capital

    ✅ Business credit strategy (0% APR vs 50% merchant cash advances)

    ✅ Grant Cardone's investment framework

    ✅ The 5-person networking challenge

    THE 2027 WARNING: Ian Dunlap: 2027 brings significant economic contraction. If you're merely surviving now, when 2027 hits, it's game over.

    TIMESTAMPS:

    00:00 - Introduction to InvestFest

    01:47 - Neglecting Self-Investment

    04:05 - Building a Legacy

    05:54 - Preparedness in Business

    07:35 - Profit Margin Management

    10:48 - Sales Background Insights

    12:43 - Investing in Dubai

    15:34 - Creating Wealth Opportunities

    17:35 - Grant Cardone's Investment Advice

    20:00 - Tax Distribution Strategies

    22:07 - Forms of Leverage

    24:32 - Global Economic Perspectives

    27:40 - Understanding Money Flow

    30:31 - Client Preparation Strategies

    33:57 - Client Meeting Insights

    📱 SUBSCRIBE & LISTEN:

    🎧 Spotify: https://open.spotify.com/show/5R48eqppl3nOM3b4o8EpnT

    🎧 Apple Music: https://podcasts.apple.com/us/podcast/the-asset-class/id1868271006

    🎧 Amazon Music: https://music.amazon.com/podcasts/8ead326f-8ca3-45c1-a5b0-2909643735ec

    🎧 iHeartRadio: https://www.iheart.com/podcast/269-the-asset-class-316794136

    KEY TOPICS: Three Forms of Leverage (Time, Money, Systems + Taxes) • Recognition > Commission • Magic Johnson at InvestFest • $125K pitch competition grants • International diversification strategies

    💬 JOIN: https://www.theassetclass.us/classmates

    Where business ownership meets generational wealth. No fluff—just frameworks positioning you for 2027.

    👍 LIKE | 🔔 SUBSCRIBE | 📤 SHARE

    #TheAssetClass #InvestFest #BusinessCredit #InternationalInvesting #TaxStrategy #WealthBuilding #EconomicPreparation

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    1 hr and 13 mins
  • Ep 1: From $15/Hour Tasks to 7-Figure Freedom: A Growth Framework for Overwhelmed Business Owners
    Jan 12 2026

    You're bringing in over a half a million dollars in revenue but still answering the phone, driving to job sites, and doing work that pays $15/hour. Sound familiar? This is the episode that breaks the cycle.

    The $15/Hour Trap (And How to Escape It): Here's the reality: if you're the CEO working the front desk, updating spreadsheets, or driving employees to job sites, you're not building a business, you're buying yourself a job that pays way less than you're worth.

    In this episode, we expose a Growth Framework that separates overwhelmed Solopreneurs from Business Owners experiencing true freedom:

    The 40-Hour Rule - If you have 40+ hours of productive, delegatable work, you're leaving money on the table every single week you delay hiring

    The Dialogue Process - Document your day-in-the-life activities to identify what ONLY you can do versus what's stealing your time at poverty wages

    The 80% Standard - Stop waiting for perfect employees. When someone can do a task 80% as well as you, delegate it and move to $1,000/hour activities

    Passenger Seat Productivity - Real case study: One simple role switch (employee drives, owner works) recovered 15+ hours weekly without spending a dime

    From Compliance to Ownership - The culture shift that turns employees from order-takers into innovators who bring YOU solutions

    Why Goals Give Suffering Meaning - How intentionality transforms the grind from soul-draining hustle into $300K investment accounts

    The Mindset Shift Nobody Talks About: 60% of scaling is mindset. 40% is systems. We break down both.

    Jesse reveals why business ownership parallels parenthood: your business is your baby, which is exactly why you helicopter-parent it into mediocrity. The same control that helped you survive as a solopreneur now suffocates growth at scale.

    Earl exposes the micromanagement trap through John C. Maxwell's brutal definition: "The work you do to run away amazing talent, leaving your business gutted because of ego, fear, and lack of professionalism."

    What You'll Walk Away With:

    🎯 A framework for identifying when you're ready to delegate (it's probably yesterday)

    🎯 How to set expectations that create ownership culture, not just robotic compliance

    🎯 Why "getting it out the mud" without intention keeps you running in place for decades

    🎯 The trust structure strategy that protects assets while eliminating personal liability

    🎯 How to move from Robert Kiyosaki's "self-employed" quadrant to true "Business Owner"

    Real Stories. Real Systems. Real Results.

    This isn't theory from someone who's never done it. Jesse literally rebuilt his entire approach to business development after landing in a new city with zero connections. Earl works with mom-and-pop shops doing $700K/year all the way to multi-million dollar portfolios—same frameworks, different scale.

    You're Overwhelmed Because:

    ❌ You never planned to scale, so you staffed reactively when the phone started ringing

    ❌ You hired hoping for perfection, then micromanaged when reality hit

    ❌ You never articulated the WHY behind your SOPs, so employees just follow checklists

    ❌ You can't take a day off without deep concerns about what it means for your business

    The Promise: By the end of this episode, you'll have a Growth Framework that transforms $15/hour task slavery into 7-figure freedom. You'll know what to delegate, when to delegate it, and how to build the culture that makes it work.

    Welcome to The Asset Class. No fluff. No theory. Just the frameworks we charge thousands to teach, delivered free every week.

    Join the Asset Classmates. Let's build generational wealth together.

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    53 mins
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