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A/B Charity

A/B Charity

Written by: Oliver Daysmith
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About this listen

A podcast where fundraisers break down their experiments, we discuss the behavioural science behind results and give you inspiration for your next fundraising test. Brought to you by Oliver Daysmith - a behaviour change consultant with 12 years experience in charities and higher education, before moving into private sector research/consultancy.

All rights reserved. Economics Management Management & Leadership Marketing Marketing & Sales Science Social Sciences
Episodes
  • Episode 001 - Lulu Smithwick

    Episode 001 - Lulu Smithwick
    Jan 14 2026

    Lulu is an experienced fundraiser and compassionate charity sector leader who heads up the Mass Engagement & Digital Team at Reprieve, an international human rights charity. Skilled in developing people, creating innovative strategies and boosting income/engagement, in this episode, Lulu looks back on a 15 year career and shares some of her favourite fundraising tests, including... who supporters want to hear from: frontline charity staff, clients or celebrities?



    Support this podcast at — https://redcircle.com/abcharity/donations
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    15 mins
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