In this short kick-off episode, we (Gabrielle Svenning and Karen Flynn) introduce ourselves, the podcast, and the reason behind it.

We discuss the evolving landscape of women's health marketing and the need for brands to engage strategically with intention and boldness to meet the moment, stand out in a competitive marketplace, and establish leadership.

We give a brief overview of this limited interview-based information series, designed to provide actionable insights and tools for marketers, founders, and strategists in the women's health sector, with a roadmap for navigating challenges and opportunities in the field.

And we introduce an important feature of every episode of "Two Uteruses Walk into a Bar"… Mocktail of the Day!

A Perimenopositive™ podcast
©2025 GrayMatter Agency, Inc. (graymatter.agency)

Show Reserouces:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Closing the Women's Health Gap — 2024 McKinsey Health Institute insight report

Extras:
• Episode Mocktail Poster! Rosemary Paloma Spritz

Chapters:
00:00 Intro
00:28 Welcome
01:17 Why This Podcast Series
02:36 About the Name
03:29 Mocktail of the Day
04:00 Who We Are
05:26 What to Expect
06:48 Wrap Up, See You Soon!
07:28 Outro

Click here to view the episode transcript.