You spend hours writing posts and designing carousels only to see zero engagement, and this reality for a lot of us is super frustrating.

Organic reach has dropped significantly across social media platforms like Instagram and LinkedIn, because the platforms operate as advertising businesses (for them! not necessarily for us!). They prioritize content that keeps users in the app, so linking out to podcasts or newsletters doesn't work that well even if you do get the views. Your post will be suppressed if it starts to get any traction.

In this episode:

1. The shift from follower-based to interest-based algorithms
2. Why platforms are motivated to suppress organic reach for professional services
3. How to evaluate if your marketing time is actually productive

Evaluate if reach metrics actually matter for your business goals. You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.

Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/

Find more episodes and subscribe at stereoforst.com/minute.

A blog post sits on your website waiting for someone to find it. That article you wrote six months ago? Buried in your archives. Maybe someone stumbles across it through search. Probably not.

Audio works differently.

An audio version of that same content goes into podcast apps, gets recommended by algorithms, and reaches people during moments when they'd never sit down to read. And unlike social media, where your content disappears in 48 hours, podcast episodes from years ago still get discovered.

In this episode, I explain why audio compounds faster than written content and how to give your best ideas a longer life

.

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com

We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz

Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk

Schedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZR

Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

Nobody cares that your episode started as a blog post. They care whether the next ten minutes are worth their time. That opening basically announces recycled content.

In this episode, I share the cold open technique that hooks attention immediately. You'll learn where to find your opening line and why it should never come from the beginning of your script.

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com

We love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz

Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk

Schedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZR

Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.