Sony-Netflix Global 2026: The New Licensing Paradigm
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Sony-Netflix Global 2026: The New Licensing Paradigm
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About this listen
In 2026, Sony Pictures and Netflix expanded their domestic partnership into a massive global licensing agreement, granting the streamer exclusive rights to Sony’s theatrical films. This arrangement establishes Netflix as the worldwide home for the Pay-1 window, meaning movies will stream there following their initial cinema and digital purchase releases. By adopting this "Switzerland" model, Sony avoids the high costs of owning a streaming platform while maximizing the value of major franchises like Spider-Man and The Legend of Zelda. The deal is expected to achieve full international saturation by 2029, providing Netflix with a consistent pipeline of high-quality content to support its ad-supported growth. This strategic alliance highlights a significant industry shift toward content licensing over strict platform exclusivity, reinforcing the enduring financial power of traditional theatrical releases.