Where is the line between influence and manipulation?

In today’s world of marketing noise and manufactured consent, brands face a new challenge: how to connect with integrity while still driving impact.

In this upcoming WinsDay episode, Jessie sits down with Amira K.S. Barger, MBA,CVA,CFRE, Executive Vice President at Edelman, and Katherine Tuominen, Founder of Catalyst Brand Strategy.

Amira brings over 18 years of experience at the intersection of communications, equity, and social impact.

At Edelman, she helps global organizations navigate complex public issues and lead with purpose, using storytelling and strategy to mobilize communities and inspire real change.

Katherine brings her expertise as a brand strategist and storyteller helping conscious brands turn purpose into presence.

With a background spanning global partnerships and wellness brands, she focuses on blending creativity with strategy to build campaigns that connect, convert, and create lasting trust.

Together, they’ll explore what it takes to build ethical brands in a time when influence often crosses into persuasion.

Topics include:

1. When Marketing Becomes Propaganda: The Hidden Architecture Behind a Brand’s Message

2. Simple steps to measure meaningful ROI.

3. From ‘Me’ to ‘We’: Building Belonging in a World of Manufactured Consent

4. Ethical Marketing Is Not An Oxymoron

This conversation will challenge how you think about marketing, purpose, and the power of truth in storytelling.