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Justin reveals why most podcast growth advice misses the mark—and introduces a third path beyond spending endless time or money. Instead of guest appearances, ads, or constant social media posting, he focuses on podcast discoverability: making your show easy to find inside Apple, Spotify, and other listening apps. With 35% of podcast listeners discovering new shows through platform search functions, and algorithms now recommending podcasts like YouTube serves videos, optimization is no longer optional. Justin walks through three simple, one-time changes you can make in under an hour: adding a title extension to clarify your audience, rearranging episode title formats to prioritize keywords, and enriching your podcast description with problem-solving bullet points. These strategies require minimal time, zero budget, and keep working long after implementation—making discoverability the smartest starting point before investing in earned media or paid ads.

Key Takeaways:

• 35% of podcast listeners discover shows through search within their listening platform

• Title extensions clarify your audience and add keywords without requiring a full rebrand

• Leading episode titles with numbers wastes prime search real estate—rearrange them

• Podcast descriptions are underutilized—specific problem-solving bullets boost search ranking

• Discoverability changes are one-time efforts that deliver ongoing results without cost

• Clear, niche messaging converts browsers into subscribers more effectively than vague descriptions

• Fastest growth happens when discoverability is combined with earned media and paid ads

Key Timestamps:

(00:00:00) - 3 Overlooked Ways to Make Your Podcast More Discoverable

(00:01:57) - Add a Title Extension to Your Podcast Name

(00:05:16) - The Formula for Creating a Title Extension

(00:07:20) - Rearrange Your Podcast's Episode Title Format

(00:10:03) - Add Problems or Transformations Your Podcast Addresses for Listeners to Your Description

(00:13:48) - Recapping the 3 Quick Changes to Help Your Podcast Show Up Higher in Search

Key Topics Discussed:

Podcast Discoverability, Podcast SEO, Podcast Search Optimization, Apple Podcasts Search, Spotify Search, Podcast Growth Strategies, Title Extensions, Podcast Naming, Podcast Rebranding, Episode Title Format, Episode Numbers, Keyword Optimization, Podcast Description, Search Algorithm, Podcast Marketing, Organic Growth, Podcast Platform Algorithms, Content Discovery, Podcast Feed Optimization, Character Limits, Personal Finance Podcasts, LinkedIn Marketing, Business Podcasts, Podcast Hosting Platforms, Search Rankings, Keyword Strategy, Podcast Conversion, Audience Targeting, Niche Podcasting, Podcast Messaging, Low Budget Marketing, Time Efficient Marketing, One Time Marketing Efforts, Earned Media, Paid Advertising, Podcast Analytics, Justin Peters, SimplePod Studios