Most small business owners are naturally great at sales — it's their business, their passion, and they've lived it from day one. The problem? What lives in their head is almost impossible to transfer to a team.

In this episode, Bradley sits down with Nikki Rausch, founder of Sales Maven and author of The Selling Staircase, to talk about what it actually takes to build a sales team that performs without you. From structure and tonality to training, coaching, and the metrics that actually matter — this one is packed.

Nikki Rausch is the founder of Sales Maven and has spent over 25 years in professional sales — rising from her first job (landed via a college project) to becoming the top-producing rep in North America for one of the largest companies in the world. After discovering neuro-linguistic programming (NLP) and its power to transform how we communicate, Nikki left the corporate world to teach relationship-based selling to entrepreneurs. She's now helped hundreds of business owners close more sales without feeling pushy or inauthentic. She's also the host of the Sales Maven podcast and the author of three books, including The Selling Staircase.

1. Website: yoursalesmaven.com.
2. Free Training: yoursalesmaven.com/above.
3. Podcast: Sales Maven (available wherever you listen to podcasts).

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