The podcast episode focuses on on whether using social media marketing for books is the best option for most authors. Find out the importance of choosing the right platform, developing clarity around social media goals, assessing capacity and consistency for social media engagement, and leveraging social media for book marketing.

Get details on the Profitable Publishing™ Live 2 Day Intensive for event to create a profitable book that builds your authority, ties to your offers, and generates leads and clients. Profitable Publishing™ Live on Feb 12-13th, 2026 (virtual or in person attendance available). Visit www.ProfitableSelfPublishing.com/Live for more information and use code PODCAST for a discount when you secure your seat.

Takeaways

• Social media is not the only option for marketing a book
• Choosing the right platform for social media is crucial
• Algorithm shifts actually work in your favor if you know how to capitalize on them

Chapters

• 00:00 The Myth of Social Media Marketing
• 08:32 Choosing the Right Platform
• 15:04 Clarity and Capacity
• 26:00 Platform Selection and Lifestyle
• 33:59 Leveraging Social Media for Book Marketing

Links

• Profitable Publishing™ Live: www.ProfitableSelfPublishing.com/Live

Connect with Ashley

• Website: Www.ShepPublishingHouse.com/Contact
• Instagram: www.Instagram.com/ShepPublishing
• LinkedIn:
• https://www.linkedin.com/in/ashley-d-shepard
• Facebook: www.Facebook.com/sheppublishing
• Threads: https://www.threads.net/@sheppublishing