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Studio Reform

Studio Reform

Written by: Caroline Shackelford
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About this listen

 Take your boutique Pilates studio from low utilization to waitlisted classes, and take a vacation. How? By addressing your Pilates studio marketing, business operations and instructor development. I'm Caroline Shackelford, certified Pilates instructor & Pilates studio consultant. I started in the fitness industry as an instructor who made $18,000 a year, landed a job in management to pay the bills and learned how to run a group fitness studio. Now I partner with businesses so that your top instructors aren't worried about how they'll pay next month's rent. Not only am I known for being a phenomenal instructor, but I carry the reputation of cleaning house and getting results. I leveled up from lead instructor to manager with a bang: - top 10 in the company for Group X growth in 3 months - highest instructor utilization percentage in 3 months - 56% increase in Instagram reels views in 3 months - 14% sales revenue increase in 3 weeks If your Pilates studio needs a glow up or a total reformation, you're in the right place. We talk systems, staff training and social media strategies galore.Copyright 2026 Caroline Shackelford
Episodes
  • stop using ChatGPT for social media

    stop using ChatGPT for social media
    Jan 26 2026

    Is AI copywriting hurting your Pilates studio’s marketing?

    Yes. AI copywriting is dead. In this episode, Pilates studio consultant Caroline Shackelford breaks down why relying on ChatGPT and other AI tools to write your studio’s content costs you views, lead generation and ultimately your time.

    Drawing from her own experience in the fitness industry, Caroline explains why the human touch in your communications is so crucial to your studio's marketing strategy.

    And as a bonus, we also touch on ways that you can use AI to save you time and energy as a Pilates studio owner.

    DM me on Instagram or LinkedIn for more information on my consulting services.

    Book a free audit call with me on Calendly
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    18 mins
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