SOHB (State Of The Heart Branding) Story —emerges from a simple but profound belief: that the most enduring brands are built not merely on strategy and design, but on genuine human connection. While the industry has long celebrated the science of branding, we're creating a space to honor its heart—the emotions, intuitions, and deeply human insights that transform brands from logos into legacies.This podcast is a conversation with those who have shaped our industry's conscience, who understand that before we can move minds, we must first move hearts.SOHB (State Of The Heart Branding) Story is a philosophy that believes the strongest brands are not built in boardrooms alone, but in moments of truth, memory and meaning.In an era saturated with metrics and algorithms, SOHB Story champions a return to something fundamental: the heart. We believe that enduring brands are built not merely on clever positioning or data-driven targeting, but on genuine human connection—on feelings, values, and stories that matter.

SOHB (State Of The Heart Branding) Story —emerges from a simple but profound belief: that the most enduring brands are built not merely on strategy and design, but on genuine human connection. While the industry has long celebrated the science of branding, we're creating a space to honor its heart—the emotions, intuitions, and deeply human insights that transform brands from logos into legacies.This podcast is a conversation with those who have shaped our industry's conscience, who understand that before we can move minds, we must first move hearts.SOHB (State Of The Heart Branding) Story is a philosophy that believes the strongest brands are not built in boardrooms alone, but in moments of truth, memory and meaning.In an era saturated with metrics and algorithms, SOHB Story champions a return to something fundamental: the heart. We believe that enduring brands are built not merely on clever positioning or data-driven targeting, but on genuine human connection—on feelings, values, and stories that matter.