If you’re in the early stages of launching your practice, there’s a good chance you’ve spent more time thinking about your practice name than you’d like to admit.

In this episode, I’m breaking down how to choose a practice name without getting stuck. Because while your name matters, it is not what’s making or breaking your marketing. Clients are not choosing you because your name is poetic or clever. They’re choosing you because they feel connected, confident, and clear about what you offer.

We’ll talk about how to think long-term when naming your practice, how to avoid unnecessary rebrands, what role your domain plays in SEO (and what’s a myth), and how to stop letting this decision stall the rest of your progress. If you’ve been spinning here, this episode will help you make a thoughtful choice—and move forward.

Here’s what you’ll learn in this episode:

1️⃣ Why your practice name isn’t your brand—and what actually drives client decisions

2️⃣ How to choose a name that supports longevity (location-based, niche-based, or personal names)

3️⃣ What to consider if you might grow into a group practice

4️⃣ The truth about domains and SEO—and how to choose one that builds trust

Resources & Links Mentioned:

1. Learn more about Confident Copy:
2. https://walkerstrategyco.com/confident-copy
3. The Walker Strategy Co website:
4. https://walkerstrategyco.com

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Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.