Is the keyword dead? Do you really need to restructure everything for AI? And what’s actually happening during those learning periods?

You’ve got questions about Google Ads. Ads Decoded gets you the answers.

Join Ads Product Liaison Ginny Marvin as she brings you into the room for candid conversations with the people and teams behind Google Ads. No jargon, no fluff - we're going beyond the headlines and getting into the mechanics and nuances of the platform to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads.

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For our final episode of 2025, host Ginny Marvin sits down with six Google Ads product experts to hear their personal picks from a year packed with new launches and features. From Charles Boyd’s deep dive into Nano Banana Pro in Asset Studio to Natalie Wertz’s breakdown of Performance Max Channel Reporting, we reveal the tools that stood out most to the people working on them. You’ll hear why Smart Bidding Exploration beats simply lowering ROAS targets and why three different leaders all landed on the exact same data-driven priority for 2026. Tune in to discover if your strategy is built on a strong foundation or if you're just playing ""whack-a-mole"" with your optimization.

Check out the recap of the year’s biggest new AI innovations in Google Ads: https://support.google.com/google-ads/answer/16756291

Find Ginny at www.linkedin.com/in/ginnymarvin/ and @adsliaison on X

Learn more about the products and features in this episode →

Channel reporting: https://business.google.com/us/accelerate/resources/articles/google-ads-tutorials-channel-performance-reporting-in-performance-max/

AI Max: https://business.google.com/us/accelerate/resources/articles/ai-max-for-search-campaigns/

Analytics Advisor: https://business.google.com/us/accelerate/announcements/google-ai-advisors-agentic-tools-to-drive-impact-and-insights/

Demand Gen: https://business.google.com/us/accelerate/resources/articles/create-convert-demand-with-demand-gen/

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.