Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing?

In this episode of Strategy Talks, Dorien sits down with AI visibility and SEO expert Jason Khoo, founder of Zupo, to explore how brands can earn presence in large language models (LLMs) without relying on huge content budgets or outdated keyword tactics.

You’ll walk away with:

+ A clear definition of “AI Visibility” and how it differs from SEO

+ Content plays that help ChatGPT, Perplexity, and Google SGE surface your brand

+ Real-world examples of what works (and what’s already obsolete)

+ A framework to audit your site and content for LLM readiness

+ One key metric to track your AI search presence in 2026

If you’re done chasing rankings and want your brand to show up where decisions now start, this episode gives you a roadmap to compete, no agency required.

→ Join the community here: https://lnkd.in/eWyhtXZD

Jason Khoo is the Founder and CEO of Zupo, an award-winning AI visibility & SEO agency, and a leading voice on adapting businesses to the evolving search landscape. With deep expertise in Search Engine Optimization and Thought Leadership, Jason has expanded into Generative Engine Optimization (GEO) and AI Visibility, helping brands optimize for Google, ChatGPT, Perplexity and beyond.​

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.