In this episode of Real Estate Chicago Style, host Joe Smazal sits down with two powerhouses: Adam Friedberg, CEO of Mavrek, and Matt Wilke, Managing Partner of LG Group.

Together, these two firms represent over $3.5 billion in real estate value and thousands of residential units.

Instead of the "old guard" secrets and cut-throat competition, Adam and Matt discuss a new era of transparency and collaboration.

They reveal exactly what is in their pipelines—from office-to-residential conversions on Wacker Drive to massive 700+ unit projects in Phoenix—and why diversification is the only way to survive a shifting market.

What You’ll Learn in This Episode:

Market Predictions: Why "Build-to-Rent" (BTR) is the hottest asset class and the risks involved with 30-year exits.

The Chicago Advantage: Why Chicago’s concrete trades and union labor are significantly faster than those in Nashville or Columbus.

Affordability vs. Luxury: A candid look at why "luxury" housing is the only way to drive down overall rents in the city.

Diversification Strategy: How to balance high-rise development with boutique neighborhood projects and construction services.

Career Advice: Why "picking up the phone" is still the #1 competitive advantage for young professionals today.