Turning Social Media Into Revenue (Not Just Views) with Michelle Berman
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Turning Social Media Into Revenue (Not Just Views) with Michelle Berman
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About this listen
In this episode of She Talks Money, I sit down with Michelle Berman, a social media strategist known for creating proven frameworks for realtors and lenders who want real results—not just likes.
We talk about how to use platforms like Instagram and LinkedIn to build genuine relationships that actually convert into revenue.
Michelle breaks down why utility matters more than virality, how relationship marketing outperforms chasing trends, and how her four-part prospecting message framework helps professionals start conversations that lead to business.
We also dive into her value series content strategy, using growth levers intentionally, organizing social media efforts, and tracking goals with clear 90-day projections.
Michelle shares why personal branding is essential and how her course Beyond the Method and her book The Black Line help professionals consistently turn social media into real, measurable opportunities.