Neuroscientists suggest that willpower is actually one of the weakest ways to create real change.
Because when you rely on willpower, you’re fighting your own brain and you will never outperform your neurochemistry.

Your brain sticks to what feels familiar.
If stress, doubt, or chaos are what it knows, it will choose them over the unknown…
even if the unknown is better.

This is why people often choose:

• a familiar hell over an unfamiliar heaven

• old patterns over new possibilities

• sabotage over success

THIS is why we self-sabotage.

THIS is why, when life starts feeling good, you hit an upper limit and pull yourself back.

Your brain isn’t trying to hurt you. It’s simply repeating what feels predictable and safe to it.

But once you teach your brain a new normal?
Everything changes.

So no, you can’t outperform your chemistry…
but you can retrain it.

Want to go deeper? More details about the Inner Ally Membership: https://stan.store/AnnaWillden/p/innerally

Resources:

Olds, J., & Milner, P. (1954). Positive reinforcement produced by electrical stimulation of septal area and other regions of rat brain. Journal of Comparative and Physiological Psychology, 47(6), 419–427. https://doi.org/10.1037/h0058775

Blakemore, C., & Cooper, G. F. (1970). Development of the brain depends on the visual environment. Nature, 228, 477–478. https://doi.org/10.1038/228477a0

(AKA the vertical vs. horizontal lines kitten study.)

Wiest, Brianna. The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery. Thought Catalog Books, 2020. https://thoughtcatalog.com/shop/the-mountain-is-you/

NOTE TO THE LISTENER:

Sometimes motivation and dopamine increase after you take a small step, because action helps your brain feel safer and see that what you want is actually possible. Your brain is always predicting what will give it a reward, and stepping into action gives it more clarity around that reward.

ABOUT THE PODCAST:

Your brain isn’t lazy. It’s protecting you.

In this episode, we dive deep into the neuroscience of motivation and how to neurohack your dopamine system so your brain stops holding back and starts working with you.

Learn how to:

• Rewire your dopamine for sustainable motivation and focus
• Train your brain to feel safe taking action, even when results are uncertain
• Shift from fear and overthinking into growth and momentum
• Stop chasing motivation and start creating it from within
  

You’ll walk away understanding why your brain lowers dopamine when you feel stuck, and how to reprogram it to release more of the chemical that fuels excitement, clarity, and confidence.

Perfect for anyone interested in neuroscience, dopamine regulation, motivation, or neurohacking your brain for better performance and peace.

Inner Ally Membership:

Learn how to reprogram your mind, build self-trust, and become your own best friend inside Inner Ally, my neuroscience-based membership that helps you work with your brain. https://stan.store/AnnaWillden/p/innerally

Join Inner Ally here: stan.store/AnnaWillden/p/innerally

If you have ever felt like beating yourself up was the only way to get results, you are not alone. The brain’s reward system reinforces self-criticism because the discomfort pushes us into action. But the cost is high: fight-or-flight takes over, the amygdala goes into overdrive, and we lose access to the prefrontal cortex that gives us clarity and focus.

In this episode, you will learn:

• How the brain’s reward system gets hooked on self-criticism

• Why this approach activates the amygdala and blocks focus

• The neuroscience evidence for self-kindness as a more effective motivator

• Tools I used while preparing my TEDx talk to shift out of overwhelm and into clarity