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On Your Terms: Marketing Local Food

On Your Terms: Marketing Local Food

Written by: Bethany Archer
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About this listen

 On Your Terms: Marketing Local Food is the go-to podcast for cottage bakers, food truck owners, and farmers market vendors who want to grow their local food business without the marketing overwhelm. Hosted by Bethany Archer, a former six-figure digital business owner turned cottage baker, each episode delivers digital marketing strategies that actually work for local food businesses - from getting found on Google and building email lists to using AI tools and creating sustainable growth. Whether you're just starting out or ready to scale, you'll get real talk, actionable advice, and the encouragement to build a profitable food business on your terms.© 2026 Bethany Archer
Episodes
  • 001: Building a Food Business with Digital Marketing (Welcome)

    001: Building a Food Business with Digital Marketing (Welcome)
    Jan 13 2026

    Welcome to On Your Terms: Marketing Local Food!

    I'm Bethany Archer - former six-figure digital business owner turned cottage baker - and I'm here to teach you the digital marketing strategies that actually work for local food businesses.

    In this first episode, you'll learn:
    - Why Facebook only shows your posts to 3-8% of your followers (while email gets 40-50% open rates)
    - The four pillars of successful local food marketing: email/text, searchability, systems, and mindset
    - How I got a local food truck ranked in ChatGPT in just 3 weeks
    - Why algorithms don't pay your bills (and what does)
    - The single biggest expense in your business (hint: it's not ingredients)

    Whether you're a cottage baker, food truck owner, or farmers market vendor, this podcast will help you stop shouting into the void and start building a business that works for you - not the other way around.

    Resources mentioned:
    - Free Email Marketing Quick Start Guide: bethanyarcher.com/list

    Next week: The biggest marketing mistake that keeps you coming home with leftovers - and exactly how to fix it.

    Subscribe so you don't miss it. Let's build a business on YOUR terms.
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    31 mins
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