In this episode, we dive deep into the "rite of passage" every entrepreneur faces: catastrophic failure. From the scammy downfall of the solar industry to losing $10 million in a single crypto crash, our guests share why the best investment you will ever make is in yourself. We also explore the surprising "resurgence" of old-school marketing like mailers and cold calling now that AI-generated noise has been banned.In this episode, you’ll learn:

• The "New" Old School: Why cold calling and mailers are working again.
• The Crypto Gamble: A firsthand account of losing millions in meme coins and the Bitcoin "canary in a coal mine".
• Wealth Preservation: Shifting from "all-in" risk to safe, long-term investments like real estate.
• The Gift of Failure: Why starting a business in a recession is the best education you can get.

Video Timestamps

• 0:00 – The Death of AI Spam: Why cold calling is stronger than ever.
• 1:45 – RIP Solar: Lessons learned from the "scammy" side of home services.
• 3:12 – The "New" Old School: Why mailers and TV ads are working again.
• 4:50 – Wealth Preservation vs. Growth: Why high-net-worth owners stop taking risks.
• 6:15 – The $10 Million Crash: Losing it all in sports cards and crypto.
• 8:30 – Bitcoin at $120k: Is the current market a "canary in a coal mine" for a recession?.
• 10:05 – The Rite of Passage: Why failure is a requirement for billionaire partners.
• 12:10 – Starting in a Storm: The benefit of launching a business during a recession

🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more.

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Connect with today’s Guest

• 👤 Peter Roth
  📘 Facebook → / officialpeterroth
  📸 Instagram → / official_peter_roth
  📸 Instagram → / scalifyco

• 👤 Sean Kelly

📸 Sean Kelly Instagram: @seanmikekelly

Hashtags
#Entrepreneurship #WealthPreservation #CryptoCrash #ColdCalling #BusinessFailure #MarketingStrategy #Bitcoin2026 #SolarScams #FinancialMindset #RecessionProof