Terroir
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Terroir
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About this listen
Terroir is often treated as a marketing word, a kind of poetic shorthand for “place.” But in the Willamette Valley, it has a much more precise meaning.
In this episode, I look closely at the forces that shaped Oregon’s most important wine region: geology, climate, elevation, soils, and human decisions layered over time. From ancient floods and volcanic ash to farming practices and land-use law, this is a story about why this landscape produces the wines it does — and why it could not have happened just anywhere.
Terroir is not mysticism. It is history, geography, and restraint, working together.
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